In today’s hyper-connected always on economy, eCommerce isn’t just a faster, more convenient way for consumers to get the things they need to manage their personal lives. It’s fast becoming the de facto standard for businesses to secure the goods and services necessary to run their operations.
July 15, 2014
It all started with the most basic need that every company must meet: customer demand. “We had customers coming to us saying ‘this is the way we do business.’ So we had to put an eCommerce platform in place,” recalls Ken Redler, Chief Technology Officer at cSubs, whose business is helping companies procure, manage, and analyze their subscriptions, books, memberships, software licenses, and other knowledge resources.
As a small business, cSubs needed to find a way to meet these requirements without spending huge amounts of time and resources. And it found one in Ariba, an SAP company.
cSubs began by launching an eCommerce site on the Ariba Network in 2005 and creating a PunchOut catalog through which its customers could more effectively manage the increasingly complex flow of content entering their organizations. “We were able to quickly and easily get the infrastructure we needed in place,” Redler says.
And within two years, 25 percent of the company’s business was coming from this new channel. “The great thing about Ariba is once you’re on board, your logo appears right next to the logo of billion-dollar companies,” Redler says. “And that’s been a great growth driver for a small company like cSubs.”
In 2012, cSubs took things to the next level and launched the cSubs Clarity ℠ Service, a new licensed content and contract management solution that leverages the workflow capabilities of the network to provide customers with centralized control of electronic content tasks and analytics, including pricing, contracts, access rights, renewals, usage statistics, and terms and conditions.
“In their early days, business networks were all about connecting buyers and sellers to collaborate more efficiently,” said Dr. Chakib Bouhdary, President, Business Networks, SAP. “But they are fast becoming a platform for business innovation and competitive advantage, as companies like cSubs leverage the Ariba Network as a channel to deliver new products, reach new customers and drive revenue.”
According to Redler, the launch of the cSubs Clarity ℠ Service has enabled the company to take a complex, hard-to-manage category and make it easy for its customers. “And it gives us a tremendous leg up in competing with much larger companies, which has been a great growth driver for our business,” he adds.
It also provides cSubs visibility into order flow and payment cycles that enable the company to more efficiently manage its cash.
“When you’re dealing with a big company, you’re always worried about whether the invoice has been received or the check been sent,” Redler says. “Being on the Ariba Network closes the loop and helps answers all those questions.”
Ariba offers a wide-range of solutions designed to help selling organizations create effective eCommerce strategies that fuel business innovation and growth. Click here to learn more about these offerings and the value they can deliver to your selling organization.
cSubs is a woman-owned, award-winning SaaS knowledge resource management provider helping clients optimize the purchase, usage, and renewal of subscriptions, licenses, market data feeds, e-content, memberships, books, and other knowledge resources, through its cSubs and cSubs Clarity ℠ services. For more information on the company and its solutions, visit: www.csubs.com.
About Ariba, an SAP Company
Ariba is the world’s business commerce network. Ariba combines industry-leading cloud-based applications with the world’s largest web-based trading community to help companies discover and collaborate with a global network of partners. Using the Ariba® Network, businesses of all sizes can connect to their trading partners anywhere, at any time from any application or device to buy, sell and manage their cash more efficiently and effectively than ever before. Companies around the world use the Ariba Network to simplify inter-enterprise commerce and enhance the results that they deliver. Join them at: www.ariba.com.
As market leader in enterprise application software, SAP (NYSE:SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 258,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.
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