Julie AuslanderPresident, Chief Cultural Officer
In 2012, Julie was honored to be named one of 16 national Women’s Business Enterprise National Council (WBENC) Stars, reflecting her commitment to use her voice and experience to support the advancement of other woman-owned businesses.
Julie Sue Auslander is the company’s Chief Cultural Officer or Corporate Evangelist and avoids the traditional “President” persona. These terms better reflect her commitment to a process of insight and discovery — a process that shaped her role as a leader of a successful woman-owned business.
Julie kicked off her career as a teacher and moved on to an assistant principal. Eventually, she joined corporate America but didn’t expect her “baby” to develop into one of the fastest-growing companies in the country. Year after year, Julie’s leadership earns cSubs national recognition including a spot on Inc 5000 and “Top 50 Women Owned Business” in New Jersey. She was also named a WBENC National Star in 2012.
Julie discovered a need to manage her own magazine subscriptions, and she found a similar need with her friends and business associates. The budding business began with Julie knocking on doors, mailing flyers, and making cold calls. She wanted to shape a business that allowed her to be authentic, financially provide for her family, and ensure her employees worked in an environment that delivered something far more than a “job.”
As in all startups, there were challenges around every corner. From money to medical coverage, Julie persevered and created a platform for a business that would never be cookie-cutter, nor compromise its ethos of “doing well by doing good.”
With a little luck and a guiding hand from a supportive purchasing agent, Julie opened her first big corporate account in 1986.
The company grew steadily, managing subscription programs for corporate and professional subscribers, and negotiating with publishers to reduce the amount of money her clients spent on books and periodicals.
Auslander developed a customer-centric ecosystem by listening to clients’ needs while focusing on how the cSubs team can provide a collaborative and high-value service. Recognizing empowerment as a vital element of the modern business environment, Julie created a culture that fosters total employee engagement — believing that if given what they need to succeed, her employees would drive the customer experience. cSubs clients experience the same culture of participation and contribution.
Julie commits to her principles of ethics and interest in the well-being of others. She treats her employees as though they are valued clients and acknowledges them as sustainable resources.
At a time when the phrase “corporate culture” barely existed, she created employment opportunities that balanced work and life by offering benefits like flex time to ensure members of the cSubs team would not miss a child’s school play, basketball game or bedtime story. Other employee perks include telecommuting and family vacation incentive programs, honoring the company’s commitment to transforming each employee’s office experience.
With the same vigor applied to her business, Julie’s passion for supporting and helping women is ongoing. Her desire to transform the landscape for women entrepreneurs is a constant in her life. She mentors them and serves as a source of encouragement.
Auslander was honored with the “2008 Enterprising Woman of the Year” recognition and made the Women’s Enterprise list of 2008 top businesses in the U.S. She earned her MA and MEd from Columbia University and a BS from Pace University in New York. For fun, she practices yoga, plays golf, and enjoys cooking for her vegetarian family.